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They are Dan, Alex, and Marty, budding investment bankers at the same financial firm, which recruited Alex and Marty straight from an Ivy League campus.When asked if they’ve been arranging dates on the apps they’ve been swiping at, all say not one date, but two or three: “You can’t be stuck in one lane …“I can go on my phone right now and no doubt I can find someone I can have sex with this evening, probably before midnight.”And is this “good for women”?

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In fact, they can remember whom Alex has slept with in the past week more readily than he can.“Brittany, Morgan, Amber,” Marty says, counting on his fingers. Alex, his friends agree, is a Tinder King, a young man of such deft “text game”—“That’s the ability to actually convince someone to do something over text,” Marty explains—that he is able to entice young women into his bed on the basis of a few text exchanges, while letting them know up front he is not interested in having a relationship.“How does he ”But Marty, who prefers Hinge to Tinder (“Hinge is my thing”), is no slouch at “racking up girls.” He says he’s slept with 30 to 40 women in the last year: “I sort of play that I could be a boyfriend kind of guy,” in order to win them over, “but then they start wanting me to more …

and I just don’t.”“Dude, that’s not cool,” Alex chides in his warm way.

Some, like writer Hanna Rosin, see hookup culture as a boon: “The hookup culture is …

bound up with everything that’s fabulous about being a young woman in 2012—the freedom, the confidence.” But others lament the way the extreme casualness of sex in the age of Tinder leaves many women feeling de-valued.

In February, one study reported there were nearly 100 million people—perhaps 50 million on Tinder alone—using their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they’d find a cheap flight to Florida.

“It’s like ordering Seamless,” says Dan, the investment banker, referring to the online food-delivery service.As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex.Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship.“They’ll tell you, ‘Come over and sit on my face,’ ” says her friend, Ashley, 19.Mobile dating went mainstream about five years ago; by 2012 it was overtaking online dating.“We are in uncharted territory” when it comes to Tinder et al., says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction.

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